Shop America. Midcentury Storefront Design 1938-1950

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Editado por Jim Heimann. Livro em 3 idiomas: Português, Espanhol e Italiano.

Marca:Taschen

Disponibilidade:Em estoque

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  • Descrição

    Window shopping


    In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile Design to architecture, infusing Design with larger-than-life planes and curves. Storefront Design of the era is particularly indicative of this phenomenon, incarnated here in an extensivecollection of hand-illustrated Shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers—impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. Shop America offers a rare look at mid-century commercial America as it pictured itself.

  • Especificações

    Formato: 26,5x34cm
    Nº de páginas: 246
    Ano de publicação:
    Edição: 1ª

    Especificações gráficas

    Acabamento: Capa-dura
    Cores do miolo: 4/4
    Papel do miolo: couche
    Cores da capa: 4/0

  • Sobre o Autor

    Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program, writes the "Visuals" column for the New York Times Book Review, and is the author of 120 books on Design, illustration, and satiric art.

    About the editor:
    Cultural anthropologist and graphic Design historian Jim Heimann is Executive Editor for Taschen America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.